Whats for Dinner?
So, I was cruising through Whole Foods this evening looking for a "take-away" dinner and some snacks. I am not a regular shopper of Whole Foods, I tend to shop based not on image or promises, but almost solely on retail location in relation to my physical location - aka the closest. And I tend not to hang out in the parts of town where Whole Foods like to open their stores.
So, I wandered in, grabbed a basket and started wandering around. Lost of brands I'm not familiar with. Seems to be a theme to the packaging - a head portrait of a farmer-type person done in either sepia or woodcut. Brown packaging and the standard "Organic!" "All Natural" in red, blue or yellow lettering.
I started to look for the frozen corndog section (in normal grocery stores, its always a section - minis, country fair style, honey dipped, jumbo, 12 to a pack etc.). Not finding the frozen fake foods, I started to notice that all the shoppers were reading the labels. Huh? Why read the labels in Whole Foods? I mean that is why you shop there right? The company has already chosen the brands / foods that have the lowest environmental footprint, organic, natural, free of gluten/fat/lead/msg. The consumer pays for this pre-chosen food by paying slightly higher prices - fair trade off.
There are a lot of neat choices however. Lots of interesting foods and new tastes.
Where are the Pringles? Where's the Mountain Dew?
I enjoyed my waltz through Whole Foods. It's a n interesting place. It can't be a primary grocery store - too expensive, not toilet paper, and a bit pretentious (ok, a lot pretentious).
Where is the box wine?
Whole foods indeed!